91% of the time women and men use sun care it’s for the SPF/sun protection purposes. 30% of applications are for moisturizing or nourishing the skin, however, and 9% of sun care applications are used to prevent lines and wrinkles.

Source: GCI Magazine (Kantar World Panel)

5% of women age 13 or older use sun care in an average week; 1% of men age 13 or older use sun care in an average week. Those who use sun care regularly: however, typically use sun care 3x’s a week on average. In essence, not enough sun care is being used. Try one of our sun care products and up your usage.